Day 2 - Food, Wine & Events – run-down on sessions for Wednesday 14 August
12-Jun-2019 Day 2 - Food, Wine & Events – run-down on sessions for Wednesday 14 AugustDay 2 will feature a Food, Wine & Events theme, kicking off with a breakfast session looking at how options like personalisation and AR are creating new and exciting opportunities to connect, engage and inform via product packaging and labels.
Business sessions during the day will feature an expert panel featuring Ben Carroll from Velflex, Pamela Mannel FromT1 and Peter Wagener from Europoles, discussing how they are meeting the demand for increased engagement with Event Activation.
Rowena Curlewis, CEO of Denomination, will take the day’s lunch time session, looking at Global Packaging Trends across all categories of alcoholic drinks – and how the trends of premiumisation, sustainability and cross-category fusion are impacting the positioning and packaging of brands, and the development of new products.
In the afternoon, competitive strategy specialist Meqa Smith discusses how to gain The Enduring Edge – that competitive advantage that will drive exponential return on your effort investment and allow your business to achieve its potential.
The day will round out with a session that moves from the physical to the virtual, with a panel of experts looking at the process of designing a campaign solution using Augmented Reality, Personalisation and other ‘value-add’ solutions, from the designer right through to the consumer.
Register for PrintEx today via our online registration portal and reserve your place now for these sessions – while also seeing the very latest technology, innovations and services from the industry’s leading suppliers. Find out more on the PrintEx 19 website.
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